Under the California Consumer Privacy Act and the California Privacy Rights Act, as a consumer who is a natural person and a resident of California, you have the right to:
Know what personal information is being collected about you.
Know the categories of personal information the business has about you.
Know whether your personal information is sold or disclosed, and to whom.
Say no to the sale or share of your personal information. While Bluemercury does not sell your personal information for monetary consideration, we do share your information for other purposes that could be deemed a "sale" as defined by certain legislation.
Access your personal information.
Request a business to delete any personal information about you.
Request a business correct inaccurate personal information they have about you.
Request to opt-out of automated decision-making.
Not be discriminated against for exercising your privacy rights.
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